paid-channel-prioritizer

# Paid Channel Prioritizer Answer the question every early-stage founder asks: "Where should I run ads?" This skill analyzes your product, ICP, competitors, and budget to recommend the right 1-2 channels to start with — plus a 90-day plan to get there. **Core principle:** A $3K/month ad budget split across Google, Meta, LinkedIn, and TikTok means $750/channel — not enough for any platform to learn and optimize. This skill picks the best 1-2 channels and concentrates budget where it'll compound fastest. ## When to Use - "Where should I run ads?" - "Which ad platform is best for us?" - "I have $X/month for ads — where should I spend it?" - "Should I do Google Ads or Facebook Ads?" - "Help me choose a paid channel" ## Phase 0: Intake 1. **Product name + URL** — What are you selling? 2. **Business model** — SaaS / Marketplace / E-commerce / Service / App 3. **B2B or B2C?** — Drives channel selection heavily 4. **ICP** — Who are you selling to? (Role, company size, industry) 5. **Monthly ad budget** — Be honest — how much can you spend? 6. **Average deal size / LTV** — What's a customer worth? 7. **Current acquisition channels** — How are you getting customers today? (Organic, referral, outbound, etc.) 8. **Competitor names** — 3-5 competitors 9. **Landing page ready?** — Do you have a dedicated LP or just a homepage? 10. **Conversion goal** — Free trial / Demo / Purchase / Lead magnet download ## Phase 1: Channel Scoring ### 1A: Buyer Intent Analysis Where does your buye...