leadership-change-outreachlisted
Install: claude install-skill gooseworks-ai/goose-skills
# Leadership Change Outreach
Detects new leadership hires at target companies and evaluates whether the new leader is relevant to your product — as a direct buyer, a champion, or someone whose mandate aligns with what you sell. If relevant, enriches their profile and drafts personalized outreach that speaks to their new-role priorities.
**Why leadership changes work:** New leaders re-evaluate everything in their first 90 days. They inherit a vendor stack they didn't choose, a team they didn't build, and KPIs they need to hit fast. They're the most receptive buyers in any organization because:
- They want to put their stamp on the department
- They have a mandate (and often budget) to make changes
- They need quick wins to build credibility with their new org
- They haven't yet formed loyalty to existing vendors
## When to Auto-Load
Load this composite when:
- User says "check for leadership changes", "new executive hires", "leadership signal outreach"
- User has a list of companies and wants to find those with relevant new leaders
- An upstream workflow (TAM Pulse, company monitoring) triggers a leadership change check
## Detection Method: Apollo (Free Search + Enrichment)
This composite uses a two-phase Apollo pipeline that replaces slower web search approaches:
1. **Apollo Free Search** — `search_people` with `q_organization_domains` + `person_titles` filters. Returns person IDs, obfuscated names, and titles. No credits consumed. Scans 100+ people across dozens of co