kol-discoverylisted

# KOL Discovery Find Key Opinion Leaders in any domain by searching LinkedIn posts for prolific, high-engagement authors and merging with web-researched influencers. **Core principle:** Search for **authority/thought-leadership keywords**, not pain-language. We want people who shape conversation in the space — conference speakers, newsletter writers, podcast hosts, and prolific LinkedIn posters. ## Phase 0: Intake Ask the user these questions: ### Domain & Audience 1. What does your company/product do? What space are you in? 2. What specific domain or topic are the KOLs you want to find expert in? 3. Who is your target audience? (The people the KOLs influence) 4. Any KOLs you already know about? (LinkedIn URLs — these become the baseline) 5. Anyone to EXCLUDE? (Competitors, your own team, irrelevant voices) ## Phase 1: Generate Domain Keywords Based on intake, generate 15-25 topic/authority keywords. These are NOT pain-language — they're the terms thought leaders use when sharing expertise: - **Industry terms** — "freight tech", "supply chain innovation" - **Thought leadership signals** — "lessons learned in logistics", "future of dispatch" - **Conference/event terms** — "supply chain summit keynote" - **Content creator signals** — "newsletter freight", "podcast logistics" Also generate: - **KOL title keywords** — titles that signal thought leadership (vp, founder, analyst, editor, host) - **Vendor exclusion keywords** — titles to filter out (software engineer, recr