icp-website-auditlisted

# ICP Website Audit The complete "how do buyers experience our site vs the competition?" workflow. Chains persona building, website evaluation, and competitive comparison into a single end-to-end audit. ## Quick Start ``` Run an ICP website audit for [company]. Site: [url]. Compare against [competitor 1] and [competitor 2]. ``` With existing personas: ``` Run an ICP website audit for [client]. Personas already exist. Compare against [competitor urls]. ``` ## Inputs | Input | Required | Source | |-------|----------|--------| | **Company name** | Yes | User provides | | **Company URL** | Yes | User provides | | **Competitor URLs** | Yes (1-3) | User provides, or discovered in Phase 1 | | **Client context file** | Optional | `clients/<client>/context.md` | | **Existing personas** | Optional | `clients/<client>/personas/personas.json` | ## Step-by-Step Process ### Phase 1: Persona Setup **Check if personas already exist:** ``` clients/<client>/personas/personas.json ``` **If personas exist:** Load them, confirm they look current, and list them for the user. Skip to Phase 2. **If no personas exist:** Run `buyer-persona-generator`: 1. Research the company — what they sell, who they serve, pricing model, stage 2. Identify 4-6 ICP segments from website, case studies, reviews, job postings 3. Build detailed synthetic personas with full profiles 4. Save to `clients/<client>/personas/` **Output from this phase:** - `clients/<client>/personas/personas.json` (machine-readabl