google-search-ads-builderlisted
Install: claude install-skill gooseworks-ai/goose-skills
# Google Search Ads Builder
Build a complete Google Search Ads campaign from scratch. This skill handles everything from deep keyword research through community and review language mining, to ad copy generation and campaign structure — outputting files ready to import into Google Ads Editor.
**Core principle:** Most early-stage teams waste their first $5K on Google Ads because of bad keyword strategy and bad structure. This skill builds the strategic keyword foundation AND a tight, well-organized campaign from day one.
## When to Use
- "Set up Google Search Ads for us"
- "Build a Google Ads campaign for [product]"
- "I want to start running search ads — help me set it up"
- "Create a PPC campaign structure"
- "Generate Google Ads copy for our product"
- "Do keyword research for Google Ads"
- "What keywords should we bid on?"
- "Build a keyword strategy for paid search"
- "Find high-intent keywords in our space"
## Phase 0: Intake
1. **Product name + URL** — What are we advertising?
2. **One-line value prop** — What does it do, for whom?
3. **Product category** — How would a buyer search for this? (e.g., "sales automation", "AI writing tool")
4. **ICP** — Who is searching for this? (Role, pain, company stage)
5. **Monthly budget** — What are you willing to spend? (Affects structure and bid recommendations)
6. **Goal** — Free trial sign-ups / Demo bookings / Content downloads / Direct purchase
7. **Landing pages** — URLs you'll send traffic to (or "need to create")
8. **C