competitor-intellisted

# Competitor Intelligence Research and monitor competitors across multiple channels. Build profiles, track changes, and translate competitor moves into strategic recommendations. **Three layers:** 1. **Data collection** — Research competitor activity across web, Reddit, Twitter/X, LinkedIn, and blogs 2. **Content tracking** — What competitors publish, which topics get engagement, where you have content gaps 3. **Strategy analysis** — What competitor moves mean for your positioning, pricing, and messaging ## When to Use - "Research [competitor] for me" - "What are our competitors doing?" - "Build a competitor profile for [company]" - "Monitor competitor content and positioning" - "Competitive landscape analysis" ## Phase 0: Intake 1. **Which competitors?** — Ask the user for 2-5 competitor names + websites 2. **Your company context** — What do you sell? Who's your ICP? What's your positioning? 3. **Focus areas** — Everything, or specific focus? (pricing, content, product, messaging, hiring) 4. **Depth** — Quick scan (30 min) or deep dive (comprehensive)? ## Phase 1: Competitor Profile Research For each competitor, research across these dimensions using web search and web fetch: ### Company Overview - What do they do? (fetch their homepage, about page) - Who's their ICP? (check their marketing copy, case studies) - What's their pricing model? (fetch pricing page) - Funding stage and size? (web search: "[company] funding") - Key leadership? (web search: "[company] found