campaign-brief-generatorlisted
Install: claude install-skill gooseworks-ai/goose-skills
# Campaign Brief Generator
Pure reasoning skill. Takes a campaign goal, ICP, and product context — and produces a complete, actionable campaign brief a small team can actually execute.
**Built for:** Founders doing their own marketing. First marketing hires. GTM teams without a dedicated strategist. The output should be opinionated and specific, not a generic template.
## When to Use
- "Help me plan a campaign for [launch / feature / segment]"
- "We're targeting [ICP], what channels and content should we run?"
- "I need a 30-day campaign plan"
- "We're launching [product/feature] — help me plan the GTM"
- "Write me a campaign brief for [goal]"
## Phase 0: Intake
Ask all questions in one go, grouped cleanly. This is a fast skill — don't make it feel like a form.
### Campaign Context
1. **Goal** — What does success look like in 30/60/90 days? (e.g., "50 signups from developer audience", "10 demos booked with Series B startups", "3 media mentions")
2. **Trigger** — What's prompting this campaign? (product launch, new feature, new segment, funding, competitive threat, slow quarter)
3. **Timeline** — How long should the campaign run? When should it start?
### Audience
4. **ICP** — Who exactly are you targeting? (Title, company type, stage, geography)
5. **Where do they hang out?** — Channels they actively use (LinkedIn, Slack communities, specific newsletters, Twitter/X, etc.)
6. **What's their current pain?** — The specific problem your product solves for them right now