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campaign-brief-generatorlisted

Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and small GTM teams who aren't professional marketers but need to run focused campaigns. No scripts — pure reasoning.
gooseworks-ai/goose-skills · ★ 727 · AI & Automation · score 82
Install: claude install-skill gooseworks-ai/goose-skills
# Campaign Brief Generator Pure reasoning skill. Takes a campaign goal, ICP, and product context — and produces a complete, actionable campaign brief a small team can actually execute. **Built for:** Founders doing their own marketing. First marketing hires. GTM teams without a dedicated strategist. The output should be opinionated and specific, not a generic template. ## When to Use - "Help me plan a campaign for [launch / feature / segment]" - "We're targeting [ICP], what channels and content should we run?" - "I need a 30-day campaign plan" - "We're launching [product/feature] — help me plan the GTM" - "Write me a campaign brief for [goal]" ## Phase 0: Intake Ask all questions in one go, grouped cleanly. This is a fast skill — don't make it feel like a form. ### Campaign Context 1. **Goal** — What does success look like in 30/60/90 days? (e.g., "50 signups from developer audience", "10 demos booked with Series B startups", "3 media mentions") 2. **Trigger** — What's prompting this campaign? (product launch, new feature, new segment, funding, competitive threat, slow quarter) 3. **Timeline** — How long should the campaign run? When should it start? ### Audience 4. **ICP** — Who exactly are you targeting? (Title, company type, stage, geography) 5. **Where do they hang out?** — Channels they actively use (LinkedIn, Slack communities, specific newsletters, Twitter/X, etc.) 6. **What's their current pain?** — The specific problem your product solves for them right now