buyer-persona-generatorlisted

Research a company's ideal customer profiles and build detailed synthetic buyer personas. Identifies 4-6 distinct buyer segments through web research, then creates rich, realistic personas with demographics, motivations, skepticism profiles, decision criteria, and language patterns. Use when you need to understand who your buyers are at a deep level — their motivations, objections, and how they evaluate solutions.
gooseworks-ai/goose-skills · ★ 727 · Web & Frontend · score 82

Install: claude install-skill gooseworks-ai/goose-skills

# ICP Persona Builder Research a company's buyer segments and build detailed synthetic personas that model their ideal customers. These personas become a reusable client asset — once built, any skill can load them to evaluate content, messaging, websites, or campaigns through buyer eyes. ## Quick Start ``` Build ICP personas for [company]. Their site is [url]. ``` With known ICPs: ``` Build personas for [company]. Their ICPs are: [ICP 1], [ICP 2], [ICP 3]. ``` ## Inputs | Input | Required | Source | |-------|----------|--------| | **Company name** | Yes | User provides | | **Company URL** | Recommended | Helps with research | | **Known ICPs** | No | User provides, or discovered via research | | **Client context file** | No | Any existing company context file, if available | ## Process ### Phase 1: Company Research Understand what the company does and who they serve: 1. **WebFetch their website** — homepage, product/solutions pages, pricing, "who it's for" pages 2. **WebSearch** for: - "[company] customers" / "[company] case studies" - "[company] reviews" (G2, Capterra, TrustRadius) - "[company] vs" (comparison searches reveal buyer segments) - "[company] jobs" (who they're hiring to sell to / support) 3. **Extract signals:** - What problem do they solve? - What's their pricing/packaging? (Signals ACV and buyer type) - What industries/verticals do they serve? - What company sizes do they target? - What roles/titles appear in case studies an