niche-signal-discoverylisted
Install: claude install-skill getaero-io/gtm-eng-skills
# Niche Signal Discovery
Discover differential signals between Closed Won and Closed Lost accounts by extracting multi-page website content and job listings, then computing Laplace-smoothed lift scores to identify what distinguishes buyers from non-buyers.
## Prerequisites
- **Deepline CLI** — All enrichment runs through `deepline enrich`. No separate API keys for exa/crustdata/apollo etc.
- **Python 3** stdlib only — no pip dependencies for any shipped script.
- **Credits** - paid web extraction plus CrustData job search. Run a small sample or `deepline tools describe crustdata_v2_job_search --json` for current Deepline-facing pricing before scaling. Step 7 contact discovery is additional. **Always get user approval before paid steps.**
## Deepline-First Principle
Use `deepline enrich` for all enrichment, `deepline tools execute` for one-offs, `deepline playground` for inspection. Reruns are idempotent. Refer to `deepline-gtm` for command patterns and provider playbooks.
## Input requirements
- Won and lost customer domain lists (≥20 won + ≥10 lost for statistical significance)
- **Lookalikes can supplement Won** if Closed Won < 15. Add a Dataset Caveat to the report.
- **Target company context** from Step 0 — what they sell, who they sell to, key personas.
## Pipeline
```
0. Discover target company (what they sell, who they sell to)
0.5. Discover ecosystem (competitors, tech stack, buyer personas)
1. Prepare input CSV (deduplicate within won/lost groups)
1.0