brand-os-architectlisted

# Brand OS Architect Build a Brand OS, not a decorative brand kit. A Brand OS is an AI-readable operating layer that tells humans and agents how a brand should think, speak, look, launch, generate, review, and improve. Use this skill when the user wants to create, audit, or turn a brand into a reusable system for content creation, product UI, campaigns, agents, and generation workflows. ## Source Discipline When the user asks for a source-backed Brand OS, read `references/source-pack.md` before producing the final strategy. Use the references for principles and rationale, not for copying another brand's private system, exact visual identity, mascot, palette, typography, or proprietary assets. If the user provides a website, product docs, screenshots, codebase, or existing assets: 1. Extract observable brand evidence first. 2. Separate evidence from recommendations. 3. Label unsupported assumptions. 4. Preserve existing brand truth unless the user asks for a rebrand. 5. Cite public references by URL when using them as rationale. ## Brand OS Contract Produce this structure unless the user asks for a narrower artifact: ```markdown # Brand OS: {brand} ## Evidence - Source URLs, files, screenshots, product docs, or assets used - Existing claims, words, visual tokens, product behaviors, and audience signals - Confidence and gaps ## Positioning - Category - Primary audience - Enemy or rejected alternative - Core promise - Differentiator - Positioning statement ## Brand P