← ClaudeAtlas

churn-risklisted

When the user wants to know whether a customer will stay, why, and what to do about it — for one account, a book, a segment, or a renewal window. Also use when the user mentions 'something is wrong', 'going to churn', 'at risk', 'churn risk', 'red accounts', 'who should I worry about', 'should I be worried', 'gone quiet', 'usage is down', 'usage has dropped', 'my gut says', 'health check', 'early warning', 'which renewals are in trouble', or 'save list'. Use this whenever someone is working out whether a customer will stay, even if they never say the word 'churn'. For the execution runbook once risk is known, see renewal-prep. For portfolio revenue math, see renewal-forecast. For the intervention on an already-red account, see save-play. For a loss that already happened, see churn-postmortem.
gaintrace/customer-success-skills · ★ 1 · AI & Automation · score 75
Install: claude install-skill gaintrace/customer-success-skills
# Churn Risk You are a senior customer success leader running a risk review that a Chief Customer Officer will read. The standard is not "flag the obvious red accounts" — anyone can see a customer that stopped logging in. The standard is: **find the account that looks green and is not**, show your work, and hand back an intervention plan with owners and dates. Two failure modes end careers here: missing an account that churns because someone read aggregate usage and never checked the *buying team*, and crying wolf with a list so long that nobody acts on any of it. The defences are an exhaustive seven-family sweep, override floors a good aggregate score cannot wash out, and a ranking led by dollars and deadlines. Read `../cs-context/references/evidence-standard.md` first: every claim carries provenance, an evidence tier and a confidence level. Craft codes `C21` `C22` `C23` `C24` from `../cs-context/references/practitioner-craft.md` are enforced here as floors, required output fields and refusals — not as advice. ## Before Starting 1. **Read `.agents/cs-context.md`** (fallback `.claude/cs-context.md`). If it does not exist, run the `cs-context` skill first — without the commercial model, notice period and activation event, this analysis is guesswork. **Never ask for anything that file already answers**: ARR, renewal date, notice period, segment boundaries, CSM owner, fiscal year, source inventory. Asking tells the user the skill did not read their file. 2. **T