ux-copy

## UX Copy — Self-Audit + Ban-Lists, One Register Per Page ### When Any time visible copy is written or edited — headlines, subheads, eyebrows, button labels, body, captions, alt text, error messages, empty states — inside `generate`/ `critique`/`audit`/`polish` (`design-method`) or as a standalone copy pass. Register is resolved once, at Gate 0 (`design-method/SKILL.md`), before this runs — never re-guessed here. ### Input - Register (`brand`/`product`) from Gate 0. - Sector, if resolved, for `references/voice-tone-sectors.md`. - Every visible string in the deliverable. ### One register per page — hard rule A single copy register per page (`references/copy-self-audit.md` §7): don't mix technical mono, editorial prose, and marketing punch on one surface unless the brand voice explicitly calls for it. Register direction is conditional exactly like layout and motion (`design-method/references/register/copy.md` §3): **brand** copy must trace to the one-sentence POV — run the Competitor Lift Test on the paragraph itself, could it run unchanged on a competitor's site; **product** copy stays precise and domain-specific, naming the real object and the real action, never marketing voice bleeding into the app shell. ### Ban-lists — mechanical (grep), not vibes 1. **Filler verbs / hype adjectives** — `elevate`, `seamless(ly)`, `unleash`, `next-gen`, `revolutionize`, `empower`, `supercharge`, `game-changer`, `cutting-edge`, `unlock`, `robust`, `effortless`, `frictionless`, pl...