brand-voicelisted

# Brand Voice Write in a consistent voice — not just tone, but the specific fingerprint of how a creator communicates. ## Voice vs. Tone **Voice** is fixed. It's the personality — what the brand always sounds like. **Tone** is variable. It's the emotional inflection applied to the voice based on context. A creator's voice stays consistent across channels. Tone adapts: more formal on LinkedIn, punchier on X, warmer in email. ## Voice Loading Before writing, check for voice config in this order: 1. `CREATOR.md` — voice section (quick ref, covers 90% of cases) 2. `creator-memory/voice.md` — full documentation with examples 3. If neither exists: ask user to describe their voice, or offer to initialize ## The 5 Voice Components A complete voice profile covers: ### 1. Voice Attributes (3-5 maximum) Each attribute defined as: - **We are**: what it means in practice - **We are not**: the misinterpretation to avoid - **Sounds like**: example sentence - **Never sounds like**: anti-example Example for "Cool Authority": - **We are**: confident, precise, lets the work speak - **We are not**: arrogant, dismissive, or name-dropping - **Sounds like**: "[Specific result]. Here's what that teaches you about [topic]." - **Never sounds like**: "As a top AI architect, I know better than most that..." ### 2. Audience Definition - Who the primary audience is - What they already know (don't over-explain) - What they want from this creator - How they expect to be addressed (peer, student,