segmentation-expertlisted

# Segmentation Expert Identify and analyze customer segments to uncover hidden patterns, understand behavior differences, and tailor strategies for maximum impact. ## Core Framework: The Segmentation Process ### Phase 1: Define Segmentation Dimensions **Main Dimension Categories:** **1. Demographic** (B2C: age, gender, location; B2B: company size, industry, funding stage) **2. Behavioral** (usage level, feature adoption, session frequency, purchase patterns) **3. Acquisition** (channel, campaign, referrer, first touchpoint) **4. Lifecycle** (tenure, cohort, stage, product tier, upgrade history) **5. Psychographic** (job to be done, use case, goals, pain points) **6. Firmographic** (B2B: industry, revenue, employee count, tech stack) ### Phase 2: Select Relevant Dimensions **Selection Criteria (Score 1-5 each):** 1. **Actionability:** Can you do something different for this segment? 2. **Measurability:** Can you identify segment membership easily? 3. **Size/Viability:** Is segment large enough (typically >5%)? 4. **Stability:** Does definition remain consistent over time? 5. **Differentiation:** Do segments behave differently (>20% performance difference)? **Selection Process:** 1. Brainstorm all possible dimensions (10-20) 2. Score each on 5 criteria (max 25 points) 3. Select top 3-5 dimensions (score >15/25) 4. Validate with data (check if differences exist) ### Phase 3: Create Segments **Methods:** **Rules-Based:** Explicit rules define membership - Example: "Po