marketing-feedbacklisted
Install: claude install-skill etrebels/claude-code-growth-os
# Marketing Feedback
The loop that keeps sales and marketing as one system: field intelligence flows from sales back to marketing on a cadence, instead of dying inside a meeting note. This is mechanism #5 from [`docs/why-align.md`](../../../docs/why-align.md) — made concrete as a tagged line in a shared log.
From a source — a note in `ops/daily-log.md`, a file in `demo/meetings/`, a call recap, a deal update:
> **Tagged lines live in one place: `ops/feedback-log.md`.** That's the single home the SessionStart hook surfaces and `/weekly-review` clears — write `MARKETING-ACTION` lines there, not in the daily log, so they don't go invisible.
1. **Scan for the five signal types:**
- **Recurring objection** — the same pushback in 3+ conversations.
- **Competitor mention** — who showed up, and how the buyer described them.
- **Buyer language** — the words they actually used (use them in content; don't translate them into your own).
- **Missing proof** — evidence they asked for that doesn't exist yet.
- **Win/loss reason** — the real one, not the polite one.
2. **Log each as a tagged line** in `ops/feedback-log.md`, so marketing can act on it without a meeting:
- `MARKETING-ACTION: [signal] — [the content or proof that would answer it]`
- `MARKETING-ACTION-URGENT:` when a live deal was affected.
- `MARKETING-STRATEGIC:` when it signals a positioning or new-segment shift.
3. **Don't invent signals.** One offhand comment isn't a pattern — tag it only when i