outbound-enginelisted

Turn a sourced account and its live signal into outreach worth sending, or refuse with reasons. Consumes account-sourcing output (a qualified account with a dated signal, an owner, and an entry role), the ICP from icp-research (triggers, buying committee, how-to-speak rules), and the voice directory from brand-voice-guide, then drafts a committee-aware sequence in the brand's voice with per-line provenance. A mechanical no-send gate rejects weak sends: stale signals, weak signal-to-trigger mapping, banned voice, fake familiarity, missing asks. Use whenever the user says "outbound", "cold outreach", "write to this account", "draft a sequence", "outreach sequence", "ABM sequence", "signal-based outreach", "cold email", or wants sourced accounts turned into messages. Role-level targeting only: it never harvests individuals or contact details.
esmefong/gtm-skills · ★ 0 · AI & Automation · score 72

Install: claude install-skill esmefong/gtm-skills

# Outbound Engine Turn a qualified account with a live signal into outreach worth sending, in the brand's own voice, with every load-bearing line traceable to its source. One conviction sits under every phase: **the scarce asset in outbound is trust, and the engine protects it by refusing weak sends.** A "do not send, here is why" verdict is a first-class deliverable, not a failure. Inboxes are full of AI-personalized noise. What separates outreach that works is judgment (send only when the signal genuinely predicts the buyer's situation) and provenance (every claim in the message has a source). Both are enforced here, the second mechanically. ## What this consumes (the composed system) | Input | From | What it provides | |---|---|---| | Account record with signal | `account-sourcing` (`accounts.json`) | Who, the dated why-now, the owner lane, the entry role | | ICP | `icp-research` (`icp.md`) | Triggers, buying committee, decision criteria, how-to-speak rules | | Voice directory | `brand-voice-guide` | Tonal pillars, writing standard, the Avoid list | No account-sourcing run? The skill accepts a manual account + signal, but it applies the same evidence standard: a signal without a date and source does not pass the gate. No voice directory? It drafts in a plain professional register and says so; it never invents a brand voice. ## Hard boundaries - **Role-level only.** Sequences target a role ("Head of AI / ML platform lead"), never a named individual. Contact discove