market-prioritizationlisted

# Market Prioritization Turn "we could go after all of these" into a defensible short list: markets ranked against weighted criteria, every score evidenced, and an honest statement of which rankings are robust and which are coin flips. Its core claim: **the weights are the strategy, and a ranking that flips under a small, reasonable change in weights is not a decision, it is a preference.** Most prioritization theater argues about scores. The real argument is about what matters and how much, so this skill makes the weights explicit, forces them to be defended, and then tests whether the answer depends on them. ## What this ranks (and what it doesn't) - **It ranks markets:** segments, verticals, geographies, use cases, customer sizes, any set of addressable opportunities competing for the same finite go-to-market capacity. - **It does not rank accounts.** Accounts inside a chosen market are `account-sourcing`'s job. Run this first to decide where to hunt, then that to decide whom. - **It is not a forecast.** Scores are relative judgments with evidence, not predictions. The output is a prioritization and its confidence, never a revenue projection dressed as arithmetic. ## Inputs (ask for what is missing) | Input | Why it matters | If missing | |---|---|---| | Candidate markets (5-20) | The set being ranked | Help enumerate: current customers' segments, adjacent verticals, geographies, use cases | | Strategic constraint | What capacity is being allocated (headcount,