outreach-offer

# Define the offer ## What this does Turns what you sell into a sentence a stranger has a reason to answer, and writes it to `outreach/offer.md`. It works from your own words, from your website, or from a blank page. Its core job is one thing: get you out of the sentence your whole category uses, because that sentence is the first reason cold email fails, well before the copy. The file ends with a block you paste straight into the `{{COMPANY_INFO}}` placeholder of the per contact writing prompt. Nothing here spends Emelia credits and nothing is sent. ## When to use it Run it before you write a single email, and before or alongside the ICP. If you cannot say in one sentence what you sell and why someone would pick you rather than the next name in their inbox, the sequence is already lost and no amount of copy fixes it. Run it again when a campaign has good deliverability, decent open rates and almost no replies. That combination is an offer problem, not a copy problem. Use a different skill when: - You know what you sell and need to know who to send it to: [outreach-icp](../outreach-icp/SKILL.md). That skill answers "to whom", this one answers "what, and why us". - You have both and want the actual sentences: [outreach-write](../outreach-write/SKILL.md). - You want a line about one specific prospect: [outreach-personalize](../outreach-personalize/SKILL.md). Personalization decorates an offer. It does not replace one. ## Inputs Three entry points, and all th...