aso-ab-testinglisted

# ASO A/B Testing — Experimentation ## Capabilities 1. Test hypothesis generation from audit findings 2. Platform-specific experiment design 3. Variant recommendations (control vs treatment) 4. Statistical significance and duration guidance 5. Results interpretation framework 6. Sequential test roadmap planning ## Platform Capabilities ### iOS: Product Page Optimization (PPO) | Aspect | Specification | |--------|--------------| | Testable elements | App icon, screenshots, app preview video | | NOT testable | Title, subtitle, keywords, description | | Max treatments | 3 (plus original) | | Traffic split | Apple-controlled | | Min duration | 7 days recommended | | Max duration | 90 days | | Audience | All users or specific locales | | Active tests | 1 at a time (on default product page) | ### Android: Store Listing Experiments | Aspect | Specification | |--------|--------------| | Testable elements | Icon, feature graphic, screenshots, short description, full description, promo video | | Max experiments | 5 localized + 1 main simultaneously | | Traffic split | Configurable | | Min duration | 7 days recommended | | Audience | Default or country-specific listings | ## Test Design Framework ### 1. Hypothesis State: "Changing [element] from [current] to [proposed] will [increase/decrease] [metric] because [reason]." ### 2. Element Selection (priority order) 1. **Screenshots** (highest conversion impact, testable on both platforms) 2. **App icon** (affects browse + search imp