partnerships

## Partnerships Skill Partnerships exist to extend distribution, credibility, or capabilities beyond what the core team can build alone. Every partnership must have a clear answer to: what does each side get, and how does it move revenue? **Project context is loaded from the active CLAUDE.md. Apply all frameworks to the specific business model, stage, and ICP from that context.** --- ## When invoked $ARGUMENTS defines the partnership type or goal. If no arguments, ask one question: what is the immediate goal — distribution, revenue, product capability, or credibility? --- ## Framework 1: Partnership Types | Type | What it is | Best for | |---|---|---| | **Referral partners** | Send you leads in exchange for a fee or reciprocal referral | Any stage. Fastest to activate. | | **Affiliate partners** | Promote your offer to their audience for a commission on sales | Products with a clear conversion event and margin to share | | **Co-marketing partners** | Joint campaigns, content, events with a complementary brand | Audience building, lead gen, brand credibility | | **Technology / integration partners** | Product integration with another platform, listed in their marketplace | SaaS. Distribution through where your ICP already lives. | | **Channel / reseller partners** | Third parties sell your product on your behalf, often white-labelled | Enterprise, geographic expansion, markets you can't reach directly | | **Strategic alliances** | Deep mutual investment — co-developmen...