leadslisted

# Leads Skill — $100M Leads System (Alex Hormozi) ## Reference files | Task | Reference file | |---|---| | Influencer sourcing, gifting, UGC briefs, paid collaborations, ambassador programmes, creator partnerships | `references/influencer.md` | Load the reference file when the task involves influencer marketing, creator partnerships, UGC ad production, or ambassador programme design. --- ## Core Definition **An engaged lead** = someone who has shown interest in what you sell. "Leads" without engagement are just a list. The goal is engaged leads — people who raised their hand. **The fundamental equation:** Leads → Offers → Customers → Revenue More engaged leads = the single highest-impact input to revenue growth. --- ## The Core Four: Lead Generation Matrix Every lead generation method falls into one of four quadrants: | | **Warm** (knows you) | **Cold** (doesn't know you) | |---|---|---| | **1-to-1** | Warm Outreach | Cold Outreach | | **1-to-many** | Content | Paid Ads | **Rules:** - Start with warm outreach (fastest, cheapest, highest conversion). - Add content and cold outreach as you scale. - Add paid ads once you have proof of concept and unit economics. - Master one Core Four method before adding the next. Depth first, then breadth. --- ## Engaged Lead Sources: 4 Lead Getters Beyond the Core Four (which you control directly), four external sources can generate leads for you: 1. **Customers** — referrals from satisfied buyers 2. **Employees** — team mem