← ClaudeAtlas

copy-analyzelisted

Deep analysis of the client's copy from a sales perspective in their niche. Finds strengths, weaknesses, and "magic words". Delivers a structural recommendation for the landing. Requires brief/01-business.md (niche) filled.
dkadts/landing-kit-building · ★ 2 · Web & Frontend · score 73
Install: claude install-skill dkadts/landing-kit-building
# /copy-analyze Reads texts from `inbox/texts/`, analyzes through the lens of the client's niche, produces `brief/copy-analysis.md` with recommendations for design and structure. ## When to use - After `/inbox` (texts validated). - BEFORE `/design-lock` — copy analysis affects mood, density, section length. - Re-run if the client updates the copy. ## Requirements **Required:** 1. `brief/01-business.md` filled (especially the Niche section). 2. `brief/02-audience.md` filled (pain points, language). 3. At least one text file in `inbox/texts/`. If anything is missing — **refuse to work**, ask to fill. ## Process **Step 1. Load context** Read: - `brief/01-business.md` — niche, competitors, convention/subversion. - `brief/02-audience.md` — persona, pain, tone, language, triggers. - `brief/03-goals.md` — main CTA, metrics. - All `inbox/texts/*`. **Step 2. Clarify niche if needed** If the niche is described too broadly ("beauty", "services", "marketing") — re-ask until you have a sub-niche like "men's Botox for CEOs in Barcelona" or "SEO for local dentists in Germany". Also ask if needed: - Average check (affects copy volume and depth). - Sales cycle (minutes vs weeks — affects section list). - Real client phrases (voice-of-customer — gold for copy). **Step 3. Deep analysis** Walk the copy and answer each point concretely (not "generally OK"). **A. What the client actually sells** - Explicit offer: literal text. - Implicit offer: implied (people buy transformation, not