marketing-strategy-pmm

Solid

Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.

Web & Frontend 27,705 stars 2858 forks Updated today MIT

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Skill Content

# Marketing Strategy & Product Marketing Expert Product Marketing playbook for Series A+ startups expanding internationally with hybrid PLG/Sales-Led motion. ## Keywords product marketing, positioning, GTM, go-to-market strategy, competitive analysis, competitive intelligence, battlecards, ICP, ideal customer profile, messaging, value proposition, product launch, market entry, international expansion, sales enablement, win loss analysis, PMM, product marketing manager, market positioning, competitive landscape, sales training ## Role Coverage This skill serves: - **Product Marketing Manager (PMM)** - Positioning, messaging, competitive intel, launches - **Head of Marketing** - Strategy, budget, org design, pipeline targets - **Head of Growth** - Experimentation, activation, retention, growth loops - **CMO/VP Marketing** - Executive strategy, board reporting, team leadership ## Core KPIs by Role **PMM**: Product adoption rate, win rate vs. competitors, sales velocity, launch impact metrics, competitive win rate, deal size growth **Head of Marketing**: Marketing-sourced pipeline $, CAC/LTV ratio, ROMI (3:1+ target), brand awareness lift, market share growth **Head of Growth**: Activation rate, WAU/MAU, conversion rates across funnel, payback period, viral coefficient (PLG) **CMO**: Revenue growth %, pipeline coverage (3-4x), team productivity, budget efficiency, NPS/brand health ## Tech Stack Integration **HubSpot** - CRM, deal tracking, competitive loss analysis, sa...

Details

Author
davila7
Repository
davila7/claude-code-templates
Created
11 months ago
Last Updated
today
Language
Python
License
MIT

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