marketing-demand-acquisition

# Marketing Demand & Acquisition Expert acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion. ## Keywords demand generation, paid media, paid ads, LinkedIn ads, Google ads, Meta ads, CAC, customer acquisition cost, lead generation, MQL, SQL, pipeline generation, acquisition strategy, performance marketing, paid social, paid search, partnerships, affiliate marketing, SEO strategy, HubSpot campaigns, marketing automation, B2B marketing, SaaS marketing ## Role Coverage This skill serves: - **Demand Generation Manager** - Multi-channel campaigns, pipeline generation - **Paid Media/Performance Marketer** - Paid search/social/display optimization - **SEO Manager** - Organic acquisition and technical SEO - **Affiliate/Partnerships Manager** - Co-marketing and channel partnerships ## Core KPIs by Role **Demand Gen**: MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, pipeline velocity, MQL→SQL conversion rate **Paid Media**: CAC, ROAS, CPL, CPA, incrementality lift, channel efficiency ratio **SEO**: Organic sessions, non-brand traffic %, keyword rankings (P1-P3), organic-assisted conversions, technical health score **Partnerships**: Partner-sourced pipeline $, partner CAC, net new logos via partners, co-marketing ROI ## Tech Stack Integration **HubSpot CRM** - Campaign tracking, lead scoring, attribution, workflows **Google Analytics** - Traffic analysis, conversion tracking, funnel optimizatio...