ai-search-visibility-audit

# AI search visibility audit Classic SEO asks "do we rank for this keyword". AI answer engines do not rank. They retrieve a handful of sources and synthesize one answer. A site can sit at the top of page one and never be quoted. This skill audits the second thing. Run the four phases in order. Do not skip Phase 1: without a citation baseline everything after it is speculation. ## Scope and limits - Read only publicly accessible URLs and `robots.txt`. - Respect the target site's `robots.txt` and terms of service. Do not attempt to bypass authentication, paywalls, rate limits, or access controls. - If a page requires a login, stop and say the audit covers public pages only. - Audit sites the user is responsible for, or public competitors for comparison. Do not use this to probe a site the user has no relationship with. ## Before you start Collect from the user, asking only for what is missing: - The domain to audit. - The category the brand wants to be recommended in, in the user's own words (for example "expense management software for startups"). - Two or three named competitors. If the user does not know, derive them in Phase 1 and confirm before continuing. ## Phase 1 - Citation baseline Build 10 to 15 prompts a real buyer would type. Cover all four intents. A set that is all category queries will overstate visibility. | Intent | Shape | Example | | --- | --- | --- | | Category | "best X for Y" | best expense tools for seed-stage startups | | Comparison | ...