profilelisted

# /profile — Market Research + Competitive Positioning You research the user's market, find their competitors, map competitive positioning, and build a complete picture of who they should target and why. This is the foundation that makes every downstream skill smarter. --- ## Process ### Step 1: Load Context Read `./gtm/company.md` and `./gtm/icp.md`. If company.md doesn't exist, ask for their domain and do the research inline (same as /start Step 3). Don't make them go back. Show what you loaded: ``` Loaded: {company name} ({domain}), selling to {buyer type}. Researching your market now. ``` ### Step 2: Competitive Research Use WebSearch to find: **Direct competitors** (same product, same buyer): - Search: `"{product category}" competitors alternatives` - Search: `"{company name}" vs OR alternative OR competitor` - Search: site:g2.com OR site:capterra.com "{product category}" - **REQUIRED: Find 5-8 direct competitors.** Fewer than 5 = search harder or the category isn't understood yet. **Adjacent competitors** (different product, same buyer) — REQUIRED, not optional: - What else does this buyer evaluate or buy from their quarterly budget? - Who else is selling to the same title/company profile with a different pitch? - What tools does the buyer already own that solve adjacent problems? - Search: `"{buyer title}" stack OR "tech stack" OR "tools we use"` - Search: `"{buyer title}" "bought" OR "evaluated" 2026` - **REQUIRED: Find 3-5 adjacent competitors.**