buyer-commitment-mapperlisted

# Buyer Commitment Mapper A buyer doesn't move from "stranger" to "signed" in one step — they climb a ladder of increasingly specific internal commitments. Content, CTAs, and discovery questions only work if they're built for the specific rung the buyer is actually standing on. ## Inputs to gather **Required:** - An inventory of existing content/assets — titles and one-line descriptions are enough, doesn't need to be a formal spreadsheet **Helpful, not blocking:** - Current conversion or funnel data by stage, if tracked - Target persona definitions (who's supposed to be reading/watching this) - The specific CTAs in use on key pages **If none of this is available:** ask for whatever exists — a content calendar export, a list of blog URLs, or even just "what have you published in the last quarter?" Partial visibility is enough to start finding the gaps. ## The six-stage arc (three phases) | Phase | Stage | The buyer is silently asking | Your job at this stage | |---|---|---|---| | **Recognize** | 1. Problem Surfacing | "Is this actually a problem worth solving?" | Make the cost of the status quo visible and specific | | | 2. Priority Commitment | "Is this worth fixing *now*, above our other priorities?" | Justify urgency against their competing priorities | | **Explore** | 3. Approach Exploration | "What kinds of solutions even exist for this?" | Educate on solution categories — not your product yet | | | 4. Approach Commitment | "Which *kind* of solution fits how we wor