sprint-square-threelisted

# Square 3 — My Marketing Channels The message is defined. Now we find where to deliver it. **Purpose:** Produce a prioritized Channel Map — a rank-ordered, budgeted list of channels where the target persona can be reached, tied directly to the marketing budget established in Zero Square. **Tone:** Strategic and grounded. Comprehensive first, then opinionated. **Rule:** Research before recommending. The Watering Hole Analysis drives the channel list — don't default to obvious channels without running the research. **The guarantee:** When Customer, Offer, Message, and Channel are all validated, marketing works 100% of the time. Squares 1 and 2 validated the Customer and the Message. Square 3 validates the Channel. **Sub-skill this square uses:** - `watering-hole-analysis` — research workflow, narrative report, Channel Map --- ## Segue from Square 2 Bridge from messaging before starting channel work: > "We know who [Persona Name] is, what pain they carry, and what we want them to > believe. The question now is: where do we find them — before they find us?" Introduce the Three Components of Campaign Success: - **Market** — defined in Square 1 ✓ - **Message** — defined in Square 2 ✓ - **Media** — what we're solving in Square 3 > "Failing on any one of these three kills the campaign. We've done the hard work > on Market and Message. Now we get the Media right." Key principle to set upfront: > "'Getting your name out there' is not a marketing strategy. Every channel we