sprint-square-onelisted

# Square 1 — My Target Market The first sprint square after Zero Square. We know the growth goal and the budget. Now we define exactly who we're selling to. **Purpose:** Produce a validated Buyer Persona (and Buying Committee Map for B2B) that the entire sprint builds on. Every subsequent square — message, channels, lead capture, nurture — is anchored to this output. **Tone:** Facilitative, curious, structured. One question at a time. **Rule:** Take the client's word for the persona in the room. Flag external validation as a recommended next step, not a prerequisite. --- ## External Validation Note The sprint operates on the client's best current understanding of their buyer. Before or after the sprint, recommend validating the persona externally: - 3–5 interviews with current happy customers - 1–2 interviews with salespeople - 1–2 interviews with churned or closed-lost customers where possible This surfaces gaps between how the client describes the buyer and how the buyer describes themselves — especially in Ring 1 (Priority Initiative) and Ring 3 (Perceived Barriers). Position it as a natural follow-on engagement, not a blocker. --- ## Step 1 — B2C or B2B Path Selection Ask: > "Before we build the persona — are your buyers primarily businesses, or individual > consumers?" - **B2C path:** Go directly to Buyer Persona development (Step 3). - **B2B path:** Run PVP Index first (Step 2), then Buyer Persona, then Buying Committee Map (Step 4). --- ## Step 2 — PVP I