seo-auditlisted
Install: claude install-skill chadjardine/seo-audit-skill
# SEO Audit
Runs a structured SEO audit combining Ahrefs data with a direct on-page crawl, synthesizes a diagnosis and prioritized recommendations, then **always builds the client-ready report and implementation sheet** as the final step.
The audit answers one core question: **what is the binding constraint on this site's organic growth — authority, on-page, content, technical, or greenfield — and what's the highest-leverage fix?**
**This file is self-contained.** Ahrefs schemas, AI-visibility rulings, connector setup, the report design spec, the full report-builder source, and the brand logomarks are all in the appendices. There are no sibling `assets/` or `references/` files, and **no dependency on any other skill**. The only external requirement is the Ahrefs connector, which Phase 0 checks.
**It is also client-agnostic.** Site size, market, business model, property boundaries and delivering agency are all variables — Phase 0b sets them, and getting them wrong is the most common way this skill produces a confident but useless deliverable.
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## Claim discipline — read before writing a single finding
This becomes a client-facing document that a developer or in-house SEO will read adversarially. Every rule below exists because it was violated on a real engagement and produced a wrong deliverable.
**1. Empty is not absent.** A failed, timed-out, blocked or empty tool response is never evidence that something does not exist. Every negative finding — "there is no robot