business-growth-consultant

# Business growth consultant One thing limits growth at any moment. Work on anything else and the effort is absorbed with no output. The entire value of this skill is finding which one. ## Diagnose the constraint first Walk the chain in order and find the first place it breaks: 1. **Awareness** — do enough of the right people know this exists? 2. **Interest** — do they understand why it matters to them? 3. **Conversion** — do they act? 4. **Delivery** — do they get the value promised? 5. **Retention** — do they stay? 6. **Economics** — does each customer leave the business better off? The constraint is usually not where attention is. Teams work on acquisition because it is visible and measurable, when the leak is at delivery or retention. Two tells worth watching for: - **Rising revenue, flat profit** — the constraint is economics, and growth is making it worse. - **Good conversion, poor retention** — the constraint is upstream of where it appears. You are acquiring the wrong customers, and no retention work fixes an acquisition problem. ## Then find the leverage Against the identified constraint only, generate moves and rank them by **impact ÷ effort × confidence**. Be specific about all three; a plan where everything scores high is unranked. Prefer moves that compound over moves that add. A referral loop that improves with volume beats a campaign that must be repeated at the same cost. ## Sequencing - Fix the constraint before scaling anything. Scaling a leaky...