content-planninglisted

# Content Planning (内容策划) ## Overview Content planning is systematically identifying and organizing content topics, ideas, and formats that align with your account positioning and resonate with your target audience, ensuring consistent value delivery. ## When to Use **Use when**: - Struggling with what to post - Creating content calendar - Wanting systematic content approach - Planning themed content series - Building content pipeline **Do NOT use when**: - Just need catchy title (use title-writing) - Scheduling posts (use content-calendar) ## Core Pattern **Before** (random posting): ``` ❌ "What should I post today?" ❌ Inconsistent topics and themes ❌ Reactive content creation ❌ No strategic direction ``` **After** (planned content): ``` ✅ Content calendar ready for weeks ✅ Themed series and pillars ✅ Proactive content creation ✅ Aligned with positioning ``` **5 Content Planning Methods**: 1. **Content Pillars** - 3-5 core themes 2. **Pain Point Analysis** - Audience problems 3. **Trend Surfing** - Hot topics 4. **Competitor Research** - What works 5. **Content Audit** - Past performance ## Quick Reference | Method | Use For | Output | |--------|---------|--------| | **Content Pillars** | Long-term strategy | 3-5 core themes | | **Pain Points** | Problem-solving content | 20+ pain topics | | **Trend Surfing** | Timely content | Weekly hot topics | | **Competitor Analysis** | Proven topics | Top performers list | | **Content Audit** | Optimization | What works/does