reviewlisted

# Review The goal isn't a report, it's **a decision**. Every review ends with exactly one change that gets done differently next week. ## Approach 1. Get the numbers: via a connected analytics tool (Buffer, Metricool, or similar), from an export, or from a screenshot. If neither is available, ask for the metrics of the last five to ten videos. 2. Connect each number to its script – pillar, format, hook pattern, length, publish time. 3. Look for patterns, don't judge individual cases. 4. Formulate a hypothesis and derive the change. 5. After confirmation, write it to `LEARNINGS.md`. ## Which Numbers Count Instagram itself names three signals as decisive: **watch time, sends per reach** (forwards via direct message), **and likes per reach**. Two of these are ratios – so always set them in relation to reach, never compare absolute numbers. Order of evaluation: 1. **Retention / watch time** – says the most about the video's quality. 2. **Forwards per reach** – the strongest distribution lever: what gets shared via direct message reaches people outside your own bubble. 3. **Saves** – utility value. A high number means: someone wants to find this again. 4. **Comments** – not the count, the content: what's being asked? That's the topic backlog for the coming weeks. 5. **New followers per post** – measures whether the post convinced, not just entertained. 6. **Reach and views** – result, not cause. Look at these last. **Never rank by views.** Reach and impact can div