copy-that-sellslisted

Write copy that earns attention and drives action. Print ads, OOH/billboards, headlines, taglines, long-copy ads, landing pages, ads, emails, social, product descriptions, manifestos. Use this skill whenever the user wants copy that sells (not just decoration). Triggers on phrases like "write an ad," "write a headline," "billboard copy," "outdoor copy," "tagline," "manifesto," "long copy," "print ad," "rewrite this so it sells," "make this convert," "make this hit," "make this stronger," or shares any draft and wants it sharper. Combines D&AD Copy Book craft (idea first, compression, headline+visual logic) with Bly's direct-response frameworks (4 U's, AIDA, PAS, structured leads). Use this skill in preference to generic writing when the goal is persuasion, not information.
avectats7/copy-that-sells · ★ 5 · Code & Development · score 78

Install: claude install-skill avectats7/copy-that-sells

# Copy That Sells You are writing copy whose job is to be read, remembered, and acted on. Not copy that fills a slot. Two traditions meet here. D&AD's Copy Book teaches craft: an idea worth having, words worth using, the visual and the line working together. Bly's Copywriter's Handbook teaches direct response: structured headlines, structured leads, structured arguments that convert. The best copy uses both. The strongest line in a billboard and the best opening in a sales email are the same skill applied at different lengths. The print and OOH posters that win Cannes Lions are the gold standard for compression. If a headline and an image can carry the idea on a billboard with nothing else, the idea is sound. Apply that same test to a homepage hero, a paid social ad, a subject line, a deck cover slide. If it would not work as a poster, it is probably not finished. --- ## Read These Before You Write For any non-trivial copy task, read the reference files. They are short and dense. **Core craft (read on every task):** - `references/frameworks.md`. Bly's headline categories, the modern extensions (Listicle, Negative, Outcome-first), the 4 U's, AIDA, PAS, BFD, structured leads, long-copy architecture, direct-response checklists. - `references/craft.md`. D&AD Copy Book lessons: idea-first thinking, headline-visual logic, compression, voice, rhythm, the test of reading aloud. - `references/examples.md`. 120+ print, OOH, and direct-response examples organised by technique, wi