dealer-new-customer-onboardinglisted

# Dealer New Customer Onboarding This skill designs a comprehensive 90-day post-sale customer onboarding program for a car dealership. The output is a multi-channel program covering delivery through first service intro, including every touchpoint with channel, content, owner role, and trigger logic. The program architecture, the sales-to-service handoff philosophy, and the why-90-days reasoning are in `REFERENCE.md`. The complete touchpoint table with channel, content templates, owner role, and trigger logic per day is in `TOUCHPOINTS.md`. Authored by Ariel Coro of Dealer AI Guy. ## Why 90 days The first 90 days after a vehicle sale determine whether the customer becomes a service customer, a referral source, a repeat buyer — or never returns. Industry data consistently shows that customers who complete their first dealer service visit within 90 days of purchase have dramatically higher lifetime value: more service visits, more referrals, and a meaningfully higher probability of buying their next vehicle from the same dealer. Most dealers know this. Few execute it systematically. The post-sale experience is typically handled ad-hoc: the salesperson hands off the keys, maybe sends one follow-up email, and the customer disappears into the broader market. By day 60 the customer has often forgotten the salesperson's name and decided that "their dealership" is whichever shop is closest to home. This skill produces the systematic program that fills the gap. Multi-channel touc