dealer-gbp-auditlisted
Install: claude install-skill arielcoro/dealer-ai-skills
# Dealer Google Business Profile Audit
A 10-dimension, 100-point audit of a car dealership's Google Business Profile (GBP), the single highest-leverage local SEO surface for a franchise or independent dealer. The Google local pack and Google Maps drive a disproportionate share of dealer phone calls and direction requests, and a misconfigured or under-optimized GBP suppresses both even when the dealer's website is healthy.
This skill diagnoses the GBP across categories, NAP consistency, hours of operation, services and attributes, photos and visual freshness, posts and engagement, Q&A, review velocity and signal, review response discipline, and dealer-group multi-rooftop consistency.
The audit framework, dimension-by-dimension scoring, and weights are in `REFERENCE.md`. The specific tools, URLs, and verification commands per dimension are in `CHECKS.md`.
## What this audits
Ten dimensions, 100 points total:
1. **Primary category accuracy** — 12 pts
2. **Secondary categories** — 8 pts
3. **NAP consistency (Name, Address, Phone)** — 10 pts
4. **Hours of operation** — 8 pts
5. **Services list** — 10 pts
6. **Attributes** — 7 pts
7. **Photos and visual freshness** — 12 pts
8. **Posts and engagement** — 8 pts
9. **Q&A management** — 10 pts
10. **Review signal and response discipline** — 15 pts
Multi-rooftop dealer groups receive an additional overlay assessing cross-location consistency.
The skill does not audit organic web SEO (use dealer-seo-audit), AI engine citation (us