dealer-equity-mining-campaign-builderlisted

Build a complete equity mining campaign for a car dealership. Use when the user asks to "build an equity mining campaign", "design a service-to-sales campaign", "create equity mining outreach", "S2S campaign", "lease return campaign", "mine my CRM for trade opportunities", "outreach for customers in positive equity", "design a multi-channel campaign for upgrades", "trade-up campaign", or any request to plan and write campaigns targeting current customers who could trade, upgrade, or buy their next vehicle. Outputs both a campaign blueprint (cadence, channels, gates, KPIs) and ready-to-use messaging templates (SMS, email, ringless voicemail) across the 3-channel cadence. Includes compliance guardrails (opt-in gates, suppression checks, frequency caps) baked into every touch. Authored by Ariel Coro of Dealer AI Guy.
arielcoro/dealer-ai-skills · ★ 1 · AI & Automation · score 65

Install: claude install-skill arielcoro/dealer-ai-skills

# Dealer Equity Mining Campaign Builder This skill produces a complete equity mining campaign: the blueprint (cadence, channels, gates, success metrics) plus the messaging templates (SMS, email, ringless voicemail copy for every touch) ready to drop into the dealer's CRM or outreach stack. Equity mining is the practice of identifying current customers who are in a position to trade up, lease their next vehicle, or upgrade — and reaching them with the right offer at the right time. Done well, it produces some of the highest-margin sales a dealer can make because the customer is already in the database, already has a relationship, and the conversion path is shorter than cold lead acquisition. The campaign architecture, persona library, cadence rules, and KPIs are in `REFERENCE.md`. Messaging templates for SMS, email, and ringless voicemail per persona are in `TEMPLATES.md`. TCPA, opt-in, suppression, and frequency cap rules are in `COMPLIANCE.md`. Authored by Ariel Coro of Dealer AI Guy. ## What this skill does and does not do **Does:** - Designs the campaign blueprint: cadence, channel sequence, gating logic, success metrics. - Generates the messaging copy for every touch across SMS, email, and ringless voicemail. - Tailors the campaign to a specific persona (lease returner, equity-positive trade-up, S2S, OEM-program eligible, etc.). - Bakes compliance guardrails into the structure (opt-in gates, suppression, frequency caps). - Recommends KPIs and decision rules (when to