character-consistency-videolisted

# Character and Product Consistency The default behaviour of generative video is that every clip invents a new subject. For a campaign that's fatal — a "spokesperson" whose face changes between clips isn't a spokesperson, and a product whose label shifts isn't your product. APImage solves this with **brand assets**: reusable characters, products, backgrounds and presets that persist across generations. ## Seeds are not the answer A common mistake worth naming. A locked seed gives you a consistent *visual treatment* — lighting, grade, rendering character. It does **not** give you a consistent *subject*. ``` seed=8812 "a woman with short dark hair, kitchen" → person A seed=8812 "a woman with short dark hair, outdoors" → person B, similar vibe ``` Same treatment, different person. For identity you need reference images and saved assets. Seeds and assets solve different problems and you generally want both. See `seed-locked-iteration`. ## The brand asset workflow ``` 1. Generate the subject generate_image, iterate cheaply 2. Approve one the canonical reference 3. Save it create_brand_asset 4. Reuse it forever list_brand_assets / get_brand_asset ``` The tools, all **free** except generation: | Tool | Cost | Use | |---|---|---| | `create_brand_asset` | free | Save an approved result as a reusable asset | | `list_brand_assets` | free | Browse by type — character, product, background, preset | | `get_bra