ai-avatar-presenterlisted

# Building an AI Presenter A presenter you own solves two problems at once: you don't need permission for anyone's likeness, and you get a recurring face that makes a channel or campaign feel like one thing. The work is almost entirely in the setup. Get the face and the reference set right once, save it, and every future clip is cheap. ## Why generate rather than license | | Real person | Stock portrait | Generated presenter | |---|---|---|---| | Likeness permission | Contract needed | Licence often **excludes** synthetic use | Yours | | Consistency across clips | Reshoot needed | One image only | Unlimited | | Cost per new clip | Day rate | New licence | Credits | | Can be used in ads | With a release | Check the licence carefully | Yes | | Risk of appearing elsewhere | Low | **High** — others licensed it too | None | **Stock portraits are the trap.** Most stock licences either prohibit use as AI training/reference input or prohibit depicting the model as endorsing a product. Using a stock face as a lip-sync reference is very often a licence breach, and it's the mistake people make because the image is technically "licensed". Generate instead. It's cheaper, unambiguous and reusable. ## Designing the presenter Decide who they are before generating, because "a person" produces a generic result that reads as stock. ``` Age band early 30s Presentation approachable, not glossy Wardrobe plain linen shirt, muted colour Setting home office / kitchen