competitor-analysislisted

# Competitor Analysis ultrathink <!-- anthril-output-directive --> > **Output path directive (canonical — overrides in-body references).** > All file outputs from this skill MUST be written under `.anthril/reports/`. > Run `mkdir -p .anthril/reports` before the first `Write` call. > Primary artefact: `.anthril/reports/competitor-analysis.md`. > Do NOT write to the project root or to bare filenames at cwd. > Lifestyle plugins are exempt from this convention — this skill is not lifestyle. ## Skill Metadata - **Skill ID:** competitor-analysis - **Category:** Brand Strategy - **Output:** Competitor analysis report with positioning map and white-space opportunities - **Complexity:** High - **Estimated Completion:** 30”“60 minutes (interactive, multi-source research) --- ## Description Audits the brand landscape around a business: who the competitors are, how each one positions itself, what their visual identity says, what their messaging emphasises, and where their white space lies. Produces a structured competitor matrix, a 2D positioning map (Mermaid quadrant chart), and a list of defensible differentiation opportunities. This skill goes deeper than "list the top 5 competitors." It synthesises positioning across dimensions that matter for brand strategy: who they target, what they say, how they say it, what they look like, and what they charge. The output is the input to brand decisions about voice, visual identity, pricing, and category positioning. Use this skill when: