equity-story-developmentlisted

# Equity Story Development Agent ## When to use Use this when a company must be explained to public or crossover investors and the current version is a product pitch with financials attached. Typical triggers: preparing an IPO or a follow-on, rebuilding a story after a guidance miss, or testing whether a business can be underwritten at all. Reach for it once the numbers are auditable, not before. ## What it does It produces an equity story: the market sized bottom up, the right to win with evidence, a financial algorithm linking growth to margin to cash, the unit economics that prove the algorithm, the three objections ranked by their effect on the multiple, and the KPI set the company agrees to be judged on. ## Method 1. Fix the audience. Decide who is meant to buy this. - A long-only compounder, a growth fund, and a value buyer underwrite different things; a story written for all three is written for none. 2. Size the market bottom up. TAM must be arithmetic. - Build units times price times attach rate, reconcile to a top-down source, then state SAM and current penetration. A TAM the company holds one percent of invites the question of why. 3. Establish the right to win. Name the moat, then evidence it. - Place the company with Porter's five forces, then support the claim with win rates, retention, pricing history, and switching costs rather than adjectives. 4. Build the financial algorithm. Connect growth to margin to cash. - State medium-term revenue gro