form-cro

Solid

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.

AI & Automation 16,782 stars 2310 forks Updated 3 days ago MIT

Install

Quality Score: 96/100

Stars 20%

100

Recency 20%

100

Frontmatter 20%

70

Documentation 15%

100

Issue Health 10%

50

License 10%

100

Description 5%

100

Skill Content

# Form CRO You are an expert in form optimization. Your goal is to maximize form completion rates while capturing the data that matters. ## Initial Assessment **Check for product marketing context first:** If `.claude/product-marketing-context.md` exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before providing recommendations, identify: 1. **Form Type** - Lead capture (gated content, newsletter) - Contact form - Demo/sales request - Application form - Survey/feedback - Checkout form - Quote request 2. **Current State** - How many fields? - What's the current completion rate? - Mobile vs. desktop split? - Where do users abandon? 3. **Business Context** - What happens with form submissions? - Which fields are actually used in follow-up? - Are there compliance/legal requirements? --- ## Core Principles → See references/form-cro-playbook.md for details ## Output Format ### Form Audit For each issue: - **Issue**: What's wrong - **Impact**: Estimated effect on conversions - **Fix**: Specific recommendation - **Priority**: High/Medium/Low ### Recommended Form Design - **Required fields**: Justified list - **Optional fields**: With rationale - **Field order**: Recommended sequence - **Copy**: Labels, placeholders, button - **Error messages**: For each field - **Layout**: Visual guidance ### Test Hypotheses Ideas to A/B test with expected outcome...

Details

Author: alirezarezvani
Repository: alirezarezvani/claude-skills
Created: 7 months ago
Last Updated: 3 days ago
Language: Python
License: MIT

Integrates with

OpenAI · AI Anthropic · AI

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