content-draftlisted

> **Template skill.** Fill in the [BRACKETED] placeholders with your organization's details — or paste your org context and ask Claude to populate them for you. # Content Creation — [YOUR ORGANIZATION] Standards ## Brand Voice [YOUR BRAND ARCHETYPE — e.g., Hero, Expert, Guide]: [3-5 adjectives that describe the voice — e.g., energetic, sharp, smart, clear, confident, generous] ### Writing Principles - **Lead with insight, not introduction** — skip "[In today's rapidly evolving landscape...]" - **Data-first claims** — back assertions with [YOUR ORGANIZATION]'s research where possible - **Active voice** throughout - **Specific over vague** — "[actual numbers]" not "[vague superlatives]" - **Short paragraphs** — 2-3 sentences max for digital content - **Subheads every 2-3 paragraphs** for scannability ### Tone by Content Type | Type | Tone | Length | |------|------|--------| | Blog post | [e.g., Authoritative, energetic] | [e.g., 800-1200 words] | | Newsletter article | [e.g., Concise, action-oriented] | [e.g., 300-500 words] | | Thought leadership | [e.g., Analytical, provocative] | [e.g., 1000-2000 words] | | One-pager | [e.g., Dense, data-driven] | 1 page | | Web copy | [e.g., Clear, benefit-focused] | Varies | | Social teaser | [e.g., Sharp, curiosity-driving] | 1-3 sentences | | Press release | [e.g., Wire-ready, journalistic] | 400-550 words (body) | ## Key Research & Programs to Reference When relevant, weave in [YOUR ORGANIZATION]'s research and programs as eviden