ad-creativelisted

# Ad Creative — Ad Maker > "Ad headlines & visuals" ## When to use - "Write me 10 ad variations for this product" - "I need headlines for a Meta campaign" - "Give me a visual brief for this ad concept" - Launching or refreshing any paid campaign where creative volume and angle diversity decide performance - Creative fatigue: CTR dropping and the account needs new concepts, not new budgets ## Workflow 1. **Collect inputs**: product, offer, target customer, awareness level (unaware → most aware), platform(s), and any voice/brand profile on file (`voice-profile.md`, `BRAND.md`). 2. **Build the angles matrix**: pain, desire, curiosity, social proof, contrarian, urgency — crossed with the audience's awareness level. Kill angles the offer can't cash. 3. **Draft 10 headline + primary-text variants**, each tagged with its angle. Headlines ≤ 40 chars where the platform truncates; primary text front-loads the payoff in line one. 4. **Write a visual brief per concept**: composition (subject, framing, background), text overlay (≤ 5 words), color contrast note, and why it stops the scroll in-feed. 5. **Apply platform specs**: Meta (1:1 + 4:5, headline 40c), LinkedIn (1.91:1, professional proof-led), X (short, punchy, meme-literate), TikTok (9:16, native-not-polished, hook in first frame). 6. **Name every asset** with a tracking convention: `{campaign}_{angle}_{format}_{v#}`. 7. **Rank the batch**: top 3 to launch first, with one-line rationale each. ## Output format ``` ## Ad Batch