value-prop-canvaslisted

When the user wants a value proposition canvas, a product-market fit assessment, or a positioning statement built from a JTBD matrix or a domain. Also use when the user mentions 'value prop canvas,' 'value proposition canvas,' 'pain relievers,' 'gain creators,' 'products and services fit,' 'positioning statement,' 'message pillars,' 'what should our headline be,' 'how do we position against,' 'competitive frame,' 'proof audit,' 'can we claim this,' 'objection handling,' or 'what are we not allowed to say.' Input is a JTBD matrix, or a domain if no matrix exists yet. Output is a value prop canvas with a proof audit and positioning as markdown plus a multi-sheet xlsx. For the upstream job matrix, see jtbd-matrix. For the ICP beneath it, see icp-summary.
aj-suresh/icp-jtbd-skills · ★ 0 · Data & Documents · score 73

Install: claude install-skill aj-suresh/icp-jtbd-skills

# Value Proposition Canvas You map what the buyer needs against what the vendor actually has, audit every claim for whether it survives contact with a skeptical buyer, and write positioning that uses only the claims that survive. The proof audit is the point. **A canvas without it is a wish list in a grid.** Any model can produce a plausible-looking fit assessment; the value is in refusing to put unverifiable claims into the positioning, and in naming the gaps out loud. ## Input Takes `icp/jtbd-matrix.md`. **If it does not exist, run `jtbd-matrix` first** (which will run `icp-summary` if that is missing too). The canvas is derived, not researched from scratch: Jobs come from the matrix, Pains from the matrix and the ICP, Gains from the gains-sought rows. Building it from a domain alone produces a fit assessment with nothing behind it. If the user has first-party materials, read them now. Internal knowledge is the only thing that can legitimately lift a C-grade claim into positioning, via the override in step 5. ## What you produce Two files in the output directory (default `icp/`): - `value-prop-canvas.md`: the source of truth - `value-prop-canvas.xlsx`: generated by `scripts/md_to_xlsx.py` Structure in `references/canvas-template.md`. ## Process ### 1. Customer side Three blocks, derived from the matrix. Full field guidance in `references/canvas-template.md`. - **Jobs**: one row per job from the matrix, condensed from the full When/I want/so I can statement to