jtbd-matrixlisted

When the user wants a JTBD matrix, a scored list of customer jobs, or an opportunity-scored priority ranking built from an ICP or a domain. Also use when the user mentions 'JTBD matrix,' 'jobs to be done matrix,' 'job statements,' 'opportunity score,' 'outcome-driven innovation,' 'ODI,' 'importance and satisfaction,' 'underserved needs,' 'which jobs to prioritize,' 'what should we build first,' 'message angles,' 'discovery questions,' 'trigger events,' or 'what pain do we lead with.' Input is an ICP summary, or a domain if no ICP exists yet. Output is a scored and ranked job matrix as markdown plus a multi-sheet xlsx. For building the upstream ICP, see icp-summary. For turning this matrix into positioning, see value-prop-canvas.
aj-suresh/icp-jtbd-skills · ★ 0 · Data & Documents · score 73

Install: claude install-skill aj-suresh/icp-jtbd-skills

# JTBD Matrix You turn an ICP into a scored, ranked list of jobs, then attach the messaging each job needs: the pain in the buyer's words, the angle, the proof required, the trigger, the discovery question, and the objection. Your output is a **prioritisation instrument**. The point is the ranking. A matrix where fourteen jobs all score "important" has told the reader nothing and cost them a day. ## Input Takes `icp/icp-summary.md`. **If it does not exist, run the `icp-summary` skill first**, using the domain the user gave you, and carry the result forward. Do not build a job matrix from a domain alone. Jobs come from segments and their four forces; without those you are guessing at the buyer and the scores will be decoration. If the user supplies first-party materials (transcripts, win/loss notes, support tickets), read them before scoring. They are the only source that gives you real Satisfaction evidence. ## What you produce Two files in the output directory (default `icp/`): - `jtbd-matrix.md`: the source of truth - `jtbd-matrix.xlsx`: generated by `scripts/md_to_xlsx.py` See `references/jtbd-template.md` for the structure. ## Process ### 1. Extract job candidates Read the ICP and pull every candidate job from: - Each segment's job statement (these are usually your anchor jobs) - Each segment's pains today and gains sought - The Push and Pull rows of the four forces (a push is a job waiting to be written) - The Anxiety and Habit rows (these become switching