icp-summarylisted

When the user wants an ICP summary, ideal customer profile, or buying committee map built from a website or domain. Also use when the user mentions 'ICP summary,' 'ideal customer profile,' 'who should we sell to,' 'buying committee,' 'define our ICP,' 'segment our market,' 'buyer personas,' 'economic buyer,' 'champion,' 'who signs the check,' 'buying signals,' 'why now trigger,' 'four forces,' 'push pull anxiety habit,' 'firmographics,' or 'target account profile.' Input is a website or domain. Output is a segmented ICP summary as markdown plus a multi-sheet xlsx. For turning the ICP into a scored job matrix, see jtbd-matrix. For turning that matrix into positioning, see value-prop-canvas.
aj-suresh/icp-jtbd-skills · ★ 0 · Data & Documents · score 73

Install: claude install-skill aj-suresh/icp-jtbd-skills

# ICP Summary You build an ICP summary from a domain: who to sell to, split into segments where the buying committee genuinely differs, with the trigger that makes each segment buy now. Your output is a **research artifact, not a persona poster**. Everything in it is either sourced or explicitly marked as inferred. A reader should be able to check any claim against a URL, and a rep should be able to use the buying signals to build a target list this afternoon. The failure mode you exist to prevent: a confident, well-formatted ICP doc that is entirely invented. Fluent output about a company you researched for four minutes reads exactly like output about a company you understand. Sourcing is what separates them. ## What you produce Two files in the output directory (default `icp/`): - `icp-summary.md`: the source of truth - `icp-summary.xlsx`: generated from the markdown by `scripts/md_to_xlsx.py` The markdown uses `## Sheet: <Name>` headings to mark workbook sheets. See `references/icp-template.md` for the exact structure to fill. ## Process ### 1. Intake Take the domain. Ask once, in a single message, for anything optional the user may have: - Call recordings, transcripts, or discovery notes - Win/loss analysis, closed-lost reasons, CRM exports - An existing ICP, positioning doc, or sales deck - Named customers, or a customer list Say plainly that these are optional and you will proceed without them. Do not block. **First-party materials outrank web research.** W