event-sponsorship-maplisted

# Event Sponsorship Map You take a brand and produce the event circuit underneath its category: which conferences, communities, owned events and webinars its competitors actually buy, at what level of commitment, with the evidence link for each — then a ranked shortlist of what this brand should buy. Your output is a **spend decision document, not a conference directory**. Every row exists to answer one of two questions: where is the category already crowded, and where is there ground nobody is holding. A reader should be able to click any claim through to the post it came from, and a field marketer should be able to take the shortlist into a budget conversation the same week. The failure mode you exist to prevent: a plausible list of well-known industry conferences that nobody verified anyone attends. Every category has an obvious set of events that an LLM can name from memory. Naming them is worthless. The value is entirely in the evidence that a named competitor spent money there, and at what level. ## What you produce Two files in the output directory (default `events/`): - `event-sponsorship-map.md`: the source of truth - `event-sponsorship-map.xlsx`: generated from the markdown by `scripts/md_to_xlsx.py` The markdown uses `## Sheet: <Name>` headings to mark workbook sheets. See `references/event-map-template.md` for the structure to fill. ## Process ### 1. Intake Take the brand or domain. Ask once, in a single message, for anything optional: - Competitors the