voicelisted

# Voice calibration A forced-choice test, not a writing exercise. **Why this way.** Asking someone to produce ten sample posts is friction dressed up as rigour. Most people cannot think of what to write on the spot, the samples overfit to whatever mood they were in, and the people who most need a calibrated voice are exactly the ones who will not do the homework. Then the drafts read generic and the tool gets blamed. Picking between two sentences takes two seconds and needs no ideas. Do enough of them and a position emerges that no single sample could give. ## Two voices, and which one this trains Open a first run with this, before anything else. Connected, verbatim: > There are two voices here. Your brand has one, and it is on your > website, so we have already read it. You have one too, and it is > different: it is how you write when it is you talking, on LinkedIn, on > X, in a Reddit reply. The website cannot teach us that one. You can, in > about two minutes, by picking between pairs of sentences until it is > clear which way you lean. Pages and listings get the brand voice. > Anything posted as you gets yours. With no key nothing has read the site and there is no brand register to hand, so the clause saying we already have comes out, and so do the two sentences about which surface gets which voice: > There are two voices here. Your brand has one, and it is on your > website. You have one too, and it is different: it is how you write > when it is you talking, on L