report-generator

# Report Generator This skill helps you create professional influencer marketing reports that tell the story of your campaign performance. It adapts content and depth based on the audience. > **Cross-discipline (paid ads):** this is also the **paid-ads** reporting surface — build exec/client/channel reports from RQS history (`memory/audits/ad/`) and measurement-loop readback verdicts. It presents metrics; it does not compute them (return math stays in [roi-calculator](../roi-calculator/SKILL.md)). Save paid runs under `memory/ad/report-generator/`. ## Quick Start Shortest invocation: ``` Create a campaign report for [campaign name] for [audience: executive/client/team] ``` Common scenario: ``` Generate an executive summary for our Q3 influencer campaigns ``` ## Skill Contract - **Reads**: campaign name, reporting period, target audience, and computed metrics (reach, engagement, conversions, spend, revenue, ROI/ROAS, per-influencer results). Prior outputs from `performance-analyzer` and `roi-calculator` if available. - **Writes**: a finished report in the audience-appropriate template, saved to `memory/influencer/report-generator/YYYY-MM-DD-<topic>.md`. - **Promotes**: durable verdicts (final ROI/ROAS, top performers, renew/drop calls, headline learnings) to `memory/hot-cache.md`. - **Done when**: 1. The report matches the requested audience template (executive, client, team, or board). 2. Every metric is paired with context (target, benchmark, or prior period). ...